*Due to the current circumstance, all travel by Innovation PEI employees has been suspended until further notice.  Many upcoming events have been canceled, postponed, or rescheduled.  If you are unsure of a previously posted event, please contact one of our staff at (902) 368-6300.

Do you have an upcoming event that you think our community should know about? Fill out our Event Submission form so we can share it with our valued clients and partners.   *Subject to approval.
Jan
14
Thu
2021
Startup Zone – Customer Retention Workshop with Sean Williams @ Startup Zone
Jan 14 @ 12:00 pm – 1:00 pm

With customer discovery comes deeper knowledge around current customers. If a company communicates and engages with them, they’ll stay with them. If they respect and elevate this relationship, current customers will do your marketing for you! Join us for our “Customer Retention” workshop with Sean Williams to learn more about who your customers are, and how to keep them.

In the talk, Sean will touch on a few key topics around a deeper level of customer discovery and understanding, as well as how to map out an effective retention strategy:

  • See your customers as ‘clients’. This shift in approach moves it from a transactional relationship to one that is more personal.
  • Approaches and tactics to move Loyal customers to Advocates.
  • Implementing a ‘Client Success’ approach within the businesses thinking, and ensuring there are tools, staff, and other resources to support it.
  • Customer appreciation – if you know who they are and what they like, you can surprise and delight them.
  • “Brand” means even more in a retention strategy since a company now has to continually deliver on the brand promise.

This session with serve as a follow-up to Sean William’s “Customer Discovery” session this past spring. Re-watch it here.

Rural Action Centre – Successful Business Basics @ Virtual Event
Jan 14 @ 6:30 pm – 8:00 pm

This workshop will be over 5 weeks, twice a week for 1.5 hours via Zoom, with Barb Pinto

to register email me at holly.fitzpatrick@cbdc.ca

  1. First week will cover – Planning and Preparing a Budget
  2. Second week will cover – Controlling Cash Flow
  3.  Third week will cover – Tax responsibilities
  4. Understanding Financial Statements
  5. Beginner Excel

If you are interested in learning about Pay Roll this will lead into our Next workshop Successful Payroll, For more information please check it out the Rural Action Centre calendar of events.

Jan
19
Tue
2021
Rural Action Centre – Successful Business Basics @ Virtual Event
Jan 19 @ 6:30 pm – 8:00 pm

This workshop will be over 5 weeks, twice a week for 1.5 hours via Zoom, with Barb Pinto

to register email me at holly.fitzpatrick@cbdc.ca

  1. First week will cover – Planning and Preparing a Budget
  2. Second week will cover – Controlling Cash Flow
  3.  Third week will cover – Tax responsibilities
  4. Understanding Financial Statements
  5. Beginner Excel

If you are interested in learning about Pay Roll this will lead into our Next workshop Successful Payroll, For more information please check it out the Rural Action Centre calendar of events.

Jan
21
Thu
2021
Rural Action Centre – Successful Business Basics @ Virtual Event
Jan 21 @ 6:30 pm – 8:00 pm

This workshop will be over 5 weeks, twice a week for 1.5 hours via Zoom, with Barb Pinto

to register email me at holly.fitzpatrick@cbdc.ca

  1. First week will cover – Planning and Preparing a Budget
  2. Second week will cover – Controlling Cash Flow
  3.  Third week will cover – Tax responsibilities
  4. Understanding Financial Statements
  5. Beginner Excel

If you are interested in learning about Pay Roll this will lead into our Next workshop Successful Payroll, For more information please check it out the Rural Action Centre calendar of events.

Jan
25
Mon
2021
Asia Markets Forum @ Virtual Event
Jan 25 @ 9:00 am – Jan 29 @ 11:00 am

Join us for The Asia Markets Forum!

This is a trade training series for Atlantic Canadian exporters and will focus on the following priority Asian markets: Japan, South Korea, Singapore, Vietnam, and Southeast Asia (general).

The daily sessions will include presentations from respective Trade Commissioner Services, Tractus-Asia, time for Q&A and some virtual networking opportunities. Participants are welcome to register for one or all of the sessions. All sessions are free.

Date – Time – Market

Monday, January 25
9:00 am – 11:00 am AST
Japan

Tuesday, January 26
9:00 am – 11:00 am AST
South Korea

Wednesday, January 27
9:00 am – 11:00 am AST
Singapore.

Thursday, January 28
9:00 am – 11:00 am AST
Vietnam

Friday, January 29
9:00 am – 10:00 am AST
Southeast Asia (general)

Why Attend?

This forum is geared toward Atlantic Canadian export-ready multi-sector companies who are interested in learning more about developing business in the Asian market. This is also a unique opportunity to receive best-in-class guidance to smooth market entry into these powerhouse markets.

  • Gather baseline information about emerging trends in Asia, including relevant free trade agreements (CKFTA or CPTPP), that could potentially present new business opportunities for Atlantic Canadian companies;
  • Learn more about exporting to specific Asian countries, including market entry strategies;
  • Connect with market experts, learn current market research, business development intelligence and directly engage with these trade officials about your specific market development interests;
  • Attendee from anywhere – the event will be held on a virtual 3D platform that has the ability for real-time chat, virtual chat, scheduler, networking with attendees, and more.
  • Learn more about a potential upcoming virtual trade mission in 2021 and Asia Market Development Program beginning as soon as Spring 2021.

As a group, (Association of South East Asian Nations) ASEAN ranks as Canada’s 6th largest trading partner and presents growing opportunities for Canada’s trade diversification:

  • 5th largest economy in the world
  • A large market with over 660 million people
  • Fast growing & fast recovering region with projected 6.1% GDP growth in 2021
  • Growing middle class with US$300 billion disposable income
  • 310 million e-commerce consumers

More Info
For more information and to register for this event, please visit the event page: https://pheedloop.com/onbasiamarketsforum/site/home/

Jan
26
Tue
2021
Rural Action Centre – Successful Business Basics @ Virtual Event
Jan 26 @ 6:30 pm – 8:00 pm

This workshop will be over 5 weeks, twice a week for 1.5 hours via Zoom, with Barb Pinto

to register email me at holly.fitzpatrick@cbdc.ca

  1. First week will cover – Planning and Preparing a Budget
  2. Second week will cover – Controlling Cash Flow
  3.  Third week will cover – Tax responsibilities
  4. Understanding Financial Statements
  5. Beginner Excel

If you are interested in learning about Pay Roll this will lead into our Next workshop Successful Payroll, For more information please check it out the Rural Action Centre calendar of events.

Jan
28
Thu
2021
Startup Zone – Sales 101: Generating Pipelines and Growing Your Business @ Startup Zone
Jan 28 @ 12:00 pm – 1:00 pm
In this session, learn sales skills to generate pipelines and grow your business.

About this Event

Sales expert Omar Dousheh and the Startup Zone are teaming up to ring in the new year focused on sales strategies for your business.

This is an intro-level sales session for early-stage startups looking to build or develop sales strategies/guidelines for their business, with a heavy focus on B2B strategies.

Some of the topics that will be touched on include:

  • Inbound vs. outbound sales pipelines;
  • Different avenues of pipeline generation (eg: email, phone, Linkedin, etc);
  • Best-practices for sales (eg: email and phone script structures);
  • Virtual selling

The goal is for all participants to leave the session with tangible takeaways to generate pipelines and grow their businesses!

Rural Action Centre – Successful Business Basics @ Virtual Event
Jan 28 @ 6:30 pm – 8:00 pm

This workshop will be over 5 weeks, twice a week for 1.5 hours via Zoom, with Barb Pinto

to register email me at holly.fitzpatrick@cbdc.ca

  1. First week will cover – Planning and Preparing a Budget
  2. Second week will cover – Controlling Cash Flow
  3.  Third week will cover – Tax responsibilities
  4. Understanding Financial Statements
  5. Beginner Excel

If you are interested in learning about Pay Roll this will lead into our Next workshop Successful Payroll, For more information please check it out the Rural Action Centre calendar of events.

Feb
2
Tue
2021
Rural Action Centre – Successful Business Basics @ Virtual Event
Feb 2 @ 6:30 pm – 8:00 pm

This workshop will be over 5 weeks, twice a week for 1.5 hours via Zoom, with Barb Pinto

to register email me at holly.fitzpatrick@cbdc.ca

  1. First week will cover – Planning and Preparing a Budget
  2. Second week will cover – Controlling Cash Flow
  3.  Third week will cover – Tax responsibilities
  4. Understanding Financial Statements
  5. Beginner Excel

If you are interested in learning about Pay Roll this will lead into our Next workshop Successful Payroll, For more information please check it out the Rural Action Centre calendar of events.

Feb
3
Wed
2021
Atlantic Canadian Oyster Export Café Virtual Trade Mission @ Virtual Event
Feb 3 @ 12:00 pm – 7:00 pm

The first virtual, Atlantic Canadian Oyster Export Café is in the works!

If you’re a chef, seafood buyer, distributor, restaurateur, culinary institute, or food journalist, this event is for you!

Anyone registering who is located in the NY and surrounding areas will receive an Atlantic Canadian Oyster Festival Box!

On Facebook, please DM in messages if you would like to register when the B2B platform goes live this month!

See you at the Canadian Oyster Cafe!
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