*Due to the current circumstance, all travel by Innovation PEI employees has been suspended until further notice.  Many upcoming events have been canceled, postponed, or rescheduled.  If you are unsure of a previously posted event, please contact one of our staff at (902) 368-6300.

Do you have an upcoming event that you think our community should know about? Fill out our Event Submission form so we can share it with our valued clients and partners.   *Subject to approval.
Riding China’s Economic Wave: The Big Picture and Three Close-Ups @ Virtual
Nov 24 – Nov 27 all day

Riding China’s Economic Wave:
The Big Picture and Three Close-Ups

Opportunities for Canadian Exporters To Do Business
With China during COVID-19

Register soon as spaces are limited!
Use promo code ATLANTIC to register free of charge.

As the world economy suffers the effects of COVID-19, China is the only G20 country expected to see positive economic output this year. Business opportunities for Canadian products and services abound, but how have the landscape and demands in the Chinese market changed?


CCBC’s latest virtual conference starts with a half-day seminar featuring expert speakers from China examining sectoral opportunities, outlining Chinese consumer behaviours, and sharing how business practices are changing in a travel-restricted environment. This is a ‘must-attend’ event for Canadian companies doing business in China or considering this market in their global business plans. Participants will better understand business in China, the opportunities available and the skills needed to be successful. We are pleased to feature closing remarks by H.E. Dominic Barton, Canada’s Ambassador to China.


NOVEMBER 24, 2020 – Half-day Main Seminar and Regional Breakouts

8:00 am – 12:00 pm PST / 11:00 am – 3:00 pm EST


Open to all companies, the program on November 24 includes presentations, panel discussions and regional breakout sessions on the following topics:


• Understanding the Chinese consumer in a COVID-19 environment

Presented by McKinsey & Company

• Communicating efficiently during COVID-19 and seizing the China opportunity from Canada

Presented by McKinsey & Company

• Key sector opportunities during COVID-19

Presented by The Economist Group

• Conclusion by H.E. Dominic Barton, Canada’s Ambassador to China

• Following the main session, participants will break out into virtual networking sessions run by CCBC’s Atlantic, Quebec, Ontario, Prairies, and BC chapters.


NOVEMBER 25, 26 and 27, 2020 – Interactive Deep Dives
8:00 am – 10:00 am PST / 11:00 am – 1:00 pm EST


For companies interested in deepening their knowledge and learning from experts, join interactive sessions focused on topical business matters. Attendees will receive a comprehensive overview, hear case studies and join a discussion with the speaker to apply learnings to their own companies. Come with your audio and video on for some hands-on learning, conversation and networking.


• November 25 – Brand growth in China: From product in to money out

Joseph Cooke, Co-founder and President, WPIC Marketing + Technologies

• November 26 – Communication in China: How to manage your reputation, government relations, cultural & political matters

James McGregor, Chairman Greater China, APCO Worldwide

• November 27 – Staying on top of the rules and regulations, and ensuring you are compliant, from afar

Carl Breau, CEO, Saimen


Who should attend:

Canadian companies of all sizes with a product, service or technology with sales opportunity in China’s market. This event is open to members and non-members.


• Main Seminar: $25+13% HST (members) / $50+13% HST (non-members)
• Main Seminar and Deep Dive Sessions: $50+13% HST (members) / $75+13% HST (non-members)
*Please select only the deep dive session(s) that apply to you.

Use promo code ATLANTIC to register free of charge.

DEEP DIVE SESSIONS are limited to practitioners working in the particular areas, as spaces are limited. Participation is subject to approval. As part of the registration, deep dive attendees will be asked to complete a short questionnaire about your company details and activity level in China. Responses will be shared in advance with our speakers and sponsors so they can better tailor their presentations to the audience. All presentations will be available for replay after the event.


Please note: Your registration will be confirmed in advance but event links will be sent to you one day prior to the event start date. 

Oceanology International 2020 Trade Show
Dec 1 – Dec 3 all day

Website: www.oceanologyinternational.com

Oceanology International is turning 50 as the world’s largest ocean technology exhibition and conference. New features, free interactive seminars and 500+ exhibitors will join the celebration in the only event that brings together the 3 key players in the industry: businesses, academics and government. With over 8,000 attendees targeted for 2020, it is a must-attend event for those involved in exploring, monitoring, developing or protecting the world’s oceans, from seabed to surface and beyond. Join us in London to discover game-changing innovations and solutions transforming the future of ocean technology.

Seoul Food & Hotel 2021
Jul 27 – Jul 30 all day

Seoul Food & Hotel (SFH) is the largest international food and hospitality show in South Korea and the annual meeting place for industry professionals to source new products, make note of the latest trends, and to meet business partners from all over the world.

This year’s SFH is in-person to be hosted on July 27-30 with virtual B2B platform showcases exhibitors’ products for one year to over half a million registered buyers.

At this time the Canadian Pavilion has recruited some companies who will be exhibiting within their own booth space using their own in-market staff. We realize that some companies many not have in-market representation established or may not want to use hired help to staff a booth. To address those companies’ needs, Canadian Federal Government is offering the opportunity to participate in the Canada Product Showcase.

The Canada Product Showcase space is available to companies who have already accessed or have had a long-term interest in the South Korean market (it should not be used as an exploratory option) and wish to display their products on site. In-market staff hired by Agriculture Canada will greet visitors, point them to the product showcases, and collect leads within the space.

The price to participate of $300 CAD per company will include the following:
– One (1) lighted glass showcase to display product packaging
– One (1) unique QR code linked to the show’s virtual B2B platform landing page (code to be displayed on the glass showcase)
– A one-year subscription to the show’s virtual B2B platform offering access to more than 500,000 registered buyers
– Access to pre-show buyer meetings organized virtually by Embassy staff
– Company logo displayed on the Pavilion Logo Wall
Please note there will be no sampling in the space as the space will be focused on displaying Canadian products.

DATE: July 27 – 30, 2021
WEBSITE: http://www.seoulfoodnhotel.co.kr/main/main.php
DEADLINE TO REGISTER FOR PARTICIPATION: Thursday morning, April 29th, 2021


Lannia Pan MacAleer
Trade Development Officer
Global Trade Services
Innovation PEI – Province of Prince Edward Island
Email: lpmacaleer@gov.pe.ca
Tel: (902)368-6208 Cell: (902)218-4382