Cannabiz Tourism: Strategies 2020

On October 17, 2018, Canada legalized recreational cannabis. In July 2019, only 10-months later, the Canadian Cannabis Industry added $8.26 billion to Canada’s GDP and grew 185%.

So what does the future of Cannabis Legalization mean for Canada’s Hospitality & Tourism industry? For Prince Edward Island?

This event will:

• Define what “Cannabis Tourism” is

• Provide an overview of the Canadian Cannabis Industry

• Discuss emerging cannabis tourism strategies in Canada and abroad

• Explore strategies for businesses in Prince Edward Island

This session is designed for hospitality and tourism owners, managers and Government employees in Prince Edward Island. Light snacks and refreshments will be provided. Must be 19 years of age or older to attend.

– – – About the Speaker – – –

Island entrepreneur, investor and small-business owner, Shaman Ferraro is the CEO of Gocanna, a cannabis tourism consulting and education service. In August 2018, Shaman was the first person to provide analytical data and project the potential $2B economic value of cannabis tourism industry in Canada. Recognized as a Cannabis Tourism Expert, he has been a featured speaker on the subject at conferences across Canada.

Shaman is also an experienced ‘cannabis event planner’, having successfully hosted PEI’s first recreational cannabis event on October 19, 2018 – 2 days after legalization – as well as PEI’s first cannabis conference in May 2019, The Atlantic Cannabis Conference & Expo.

Combining traditional hospitality and tourism with opportunities in the emerging cannabis industry, Shaman is a leader in comprehensively understanding unique solutions that maximize the customer experience, the value of commercial services and the economic return for business owners in the emerging and niche markets.

FUN FACT: Shaman was interviewed live by CTV NEWS Toronto on October 17, 2018 – the day cannabis was legalized in Canada!