Digital Assets Checklist

Help your business thrive with this step-by-step guide to export growth in a virtual world.

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Digital assets should be high quality, well designed, and branded consistently with your corporate identity, your website and your physical collateral such as brochures, sample letters, and packaging. Web formats should be used to reduce file size (and load times) while preserving quality. See sources (overleaf) for more information.

Digital assets should be exchanged for additional information about the prospective customers who are downloading them. Once captured, a name and email address should be automatically filled in so that the focus can be on gathering incremental information. Transactions like downloading information should be clean and quick. Throughout the website, prospective customers should encounter clear calls to action, proposing the next step in the sales cycle. Customized email follow-up should be mapped out so that the conversation can be resumed where it left off, with follow-up coming quickly and intensely over the ensuing two weeks in order to be most effective at generating sales.

Consider: Do you also need versions translated into other languages for follow-up purposes?

Some web sources of information about Digital Assets – Images and Video:

“All About Images.” University of Michigan Library Research Guides, 
Accessed 22 Nov. 2020. Chi, Clifford. “6 of the Best Video Formats for 2020.” Hubspot, Dec 2019, 
Accessed 22 Nov. 2020. Dadfar, Kav. “Understanding all the Different Image File Formats.” Digital Photography School, 2015, 
Accessed 22 Nov. 2020. Maayan, Gilad. “8 Best Video File Formats for 2020.” IEEE Computer Society, 
Accessed 22 Nov. 2020. “Image File Formats.” Wikipedia, 
Accessed 22 Nov. 2020.

 

“YouTube vs Vimeo” articles:

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