Help your business thrive with this step-by-step guide to export growth in a virtual world.

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Preparation and clear communication are key to getting the results you want from any trade mission, virtual or face-to-face. By building a file on markets of interest, identifying key players and events in-market, you may be able to influence the choice of the next mission destination, or at least be out in front when it is announced. Work with in-market partners to gather market intel and profile agents, distributors, industry associations, media, social media groups, the start-up community and even community news, so you can comfortably discuss business when the B2B program unfolds. Work with the matchmaker, sharing insight and discussing prospects, the objective is winning customers. Accept responsibility for the outcomes and do the work to make it happen.