Help your business thrive with this step-by-step guide to export growth in a virtual world.

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These are points to review and address in addition to those in the Trade Mission Checklist

There are a few key things you can do to prepare in advance of trade shows. Be proactive in researching attendees who fit your customer profile and using the virtual tech platform to deliver digital materials to engage them in your sales process. Since trade show tech platforms won’t necessarily give you everything you need to work your sales process, you can identify gaps in advance and supplement the platform with the applications you use in everyday business. Getting your sales, marketing and customer service teams involved can help with the research and make your social media more interactive. Reach out to your audience on your social media channels and respond to inquiries and comments, even when the trade show traffic is hectic. Afterward, start your follow-up at once, in the virtual world customers want their solutions fast.