Help your business thrive with this step-by-step guide to export growth in a virtual world.
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A well-written profile is an effective tool to break through the clutter – to stand out and quickly engage with a potential target customer. It is your digital elevator pitch. Start with your best product (or service) offering, name the problem it solves and the kind of customer who needs it. Communicate the benefits your product conveys to the customer. This is not the time for telling your whole company history.
As virtual event organizers are pressed to provide more new-customer interaction to maintain exhibitors and attendees, there is significant growth in Artificial Intelligence (AI) Matchmaking for B2B meetings.
Artificial Intelligence (AI) systems use extensive lists of keywords to suggest B2B matches, so companies should think through the appropriate keywords for each of their customer segments and work them into the second part of their profile. The first part of the profile is for humans. The second section (often not visible unless you click more info) is for AI bots as well as people. Work the keywords into your description. Brella, a leading virtual event management platform that was used by TechCrunch, has re-purposed some terminology from the computer networking and the on-line marketing space. Brella uses the terms Contextual Networking and Intent-Based Matchmaking, which challenge an attendee to identify subjects they are interested in during the registration process and pre-event quizzes, so that others can see them as a buyer or strategic ally with common interests, and not simply a seller.
This is a significant step in AI-based matching. Work with these new approaches. Business is a two-way street, and even someone who wants to sell you something can provide valuable links to good buyer prospects or, in fact, be one themselves. Contextual networking is a good step toward simulating coffee break networking as it lets you start with some common interests.
